THE GRÖNHOLM METHOD (EL METODO GRÖNHOLM) Latin Cinema Series

THE GRONHOlM METHOD is a slick modern thriller about the extremes to which people will go in today’s corporate world. Director Marcelo Piiieyro has created a provocative situation for his characters. What lengths will people go to for the sake of their jobs? And what is it that allows employers to act in a dehumanizing fashion?

In Madrid, while anti-globalization demonstrators flood the streets, candidates are being finalized for a single high-level position at a multinational corporation. There is a tense, competitive atmosphere among the group. Feelings of distrust increase when they realize they are aspiring for the same position, and that the Granholm Method (a human resources strategy supposedly imported from the United States) is being used to assess their respective merits. They find themselves pitted against one another in a contest that elicits fear, suspicion, paranoia and betrayal. The humiliation these people are willing to endure or inflict on others for the sake of the job is chilling to witness.

What new psychological tricks will their would-be employers come up with to push them to their limits? Piñero’s timely film shows how this type of “natural” selection truly dehumanizes us in the ceaseless race to get ahead.