THE KING OF COLOR Documentary

Screening to be followed by a conversation with AFI Alumus, director and screenwriter Patrick Creadon and subject Sean Adams, Dean, Division of Visual Art and Communication, ArtCenter.

A compelling tribute to a visionary mind, THE KING OF COLOR tells the remarkable story of Lawrence Herbert, the man who forever changed the way the world sees color. At 96, Herbert reflects on a lifetime that stretches from Depression-era Brooklyn to the forefront of global design innovation. His creation — the Pantone Matching System — not only standardized color across industries but also brought coherence to chaos, providing artists, designers and manufacturers with a shared visual language. Directed by Patrick Creadon (WORDPLAY, HESBURGH), this insightful documentary weaves archival footage, with vibrant animation and an intimate interview with Herbert himself to craft a deeply human portrait of a man whose influence touches everything from branding to fashion to fine art — and who remained largely behind the scenes, until now. THE KING OF COLOR offers a fascinating and entertaining look at how a simple idea — standardizing how we describe and view color — can ripple out to change commerce, culture and perception itself. –Abbie Algar